While every day new, low-carb products are
introduced in nearly every category, the low-carb
food industry is in its infancy. One of the
greatest challenges faced by companies looking
to succeed in this space is getting consumers
to actually taste their product.
The Low Carb Manufacturers Alliance, together
with its marketing partner, Blue Chip Health
& Wellness, is introducing three different
sampling opportunities for manufacturers:
National
A perfect opportunity for manufacturers of
nationally-distributed low-carb products,
eager to generate substantial awareness and
trial. The Low Carb Energy snack kit
will be distributed to 250,000 adults 25-54
years old between late May and early July. Each
kit will contain five different shelf-stable
products and be distributed by an educated
and extremely credible professional. Consumers
will be encouraged to visit a website to provide
feedback on the products (another benefit
to participating manufacturers) and get information
on additional low- carb products from the
same companies.
Local
This program is designed for both large and
medium-sized manufacturers of low-carb products. It
is ideal for companies testing new products
and/or intending to roll their new products
out in geographic waves as compared to national
distribution. It will be smaller in scale
(150,000 sample kits) but each kit will contain
more products, coupons etc. It too will
target adults 25-54 and be available in each
of the top 20 markets. The program will
begin in early May and continue throughout
the spring/summer.
In-Store
Educating the consumer is almost as important
as the taste of a product. Throughout
this spring, summer and fall, we will be providing
collaborative sampling programs at hundreds
of retail locations around the country. Unlike
other in-store sampling programs, our events
will be both entertaining (to capture the
consumers attention) and educational. A
trained professional, very knowledgeable about
the low-carb lifestyle will be present at
each event, to answer questions about the
specific products being sampled and low-carb
foods, in general. Up to five low carb
products will be featured/sampled.
For more information on these sampling opportunities, click
here.
