Low Carb Marketing Conference

April 15, 2004
8:30AM - 5:00PM

Cost: $595

Hyatt Regency O’ Hare
9300 W. Bryn Mawr Avenue
Rosemont, IL 60018

Call 1(800)233-1234 for Hotel Reservations. For discounted rooms, mention the Low Carb Marketing Conference.


Speakers and Topics:

Atkins Nutritionals
Building and Sustaining the Low-Carb Industry
Matt Wiant, Chief Marketing Officer
Coors Brewing Company
Is Low-Carb the Next "Light"?
Ken Hehir, Brand Marketing Director
Food & Drug Administration
Latest Thinking on Rulemaking from the FDA
Wanda Kelker, Team Leader, Compliance and Enforcement, Office of Nutritional Products, Labeling and Dietary Supplements
McDonald’s Corporation
Eating Smart, Encouraging Physical Activity:
The McDonald’s Response to America’s Fast-Food Habits

Shelley Rosen, Senior Director - Eat Smart. Be Active.
Grocery Manufacturers Association
The Importance of Substantiating Carb Claims
Alison Kretser, Director of Nutrition and Scientific Policy

Natural Ovens Bakery
Succeeding in the Long-term:
Strategies for Low-Carb Longevity

Paul Stitt, Chairman of the Board

Natural Marketing Institute
Reaching the Low-Carb Consumer
Maryellen Molyneaux, President

Opinion Dynamics
Why the Low-Carb Consumer Isn’t Going Away
Lawrence Shiman, Director

Blue Chip Marketing and Communications
Marketing Low Carb Products at Retail-Identifying gaps and recognizing
opportunities to reach its potential

Ken Shore, Executive Vice President


If you are a credentialed member of the media and plan to attend the LCMA Marketing Conference, please e-mail Iris Shaffer at irisshaffer@lowcarbma.org your confact information.

Progressive Grocer
- AND -
Low Carb Energy


Low Carb Manufacturers Alliance • P.O. Box 903 • Northbrook, IL 60065 • (847) 287-CARB • Iris Shaffer, Executive Director