How Low-carb Diets Still Affect Restaurants

Marketing plays an important role in the success of any business, regardless of the industry the business is, marketing is is a key ingredient of success. Business ranging from large international companies to regional business even local business like restaurants has seen the impact of marketing. A well well-crafted marketing strategy will lead a business to success and a poorly planned marketing strategy will lead to unnecessary overheads. In this article, we analyze low-carb diets still affect restaurants from a marketing perspective.

Marketing focuses on what is usually called the 4Ps ( product, price, promotion and placement), this Ps help a business craft an effective marketing strategy that will result to increased profits and market share as well. In the restaurants business, low-carb diets is a niche that all players want to fill and it's true positive results will be seen if a the strategy is well crafted. The following points show how and why restaurants need to take advantage of the low-carb diets.

Positioning and brand identity.
When a manufacturer produces products that are oriented to low-carb diets, it helps in the positioning the business. The manufacturer is identified by the consumers as the producer of the low-carb diets products, this will have a significant impact as many people still seek for such products and once they the start making purchases the manufacturer through this marketing strategy converts them to regular loyal customers. This has the same effect to the restaurants offering low-carb diets.

Word of mouth.
Satisfied users will tend to communicate to other prospect customers about the products offered by a certain manufacturer. Research has shown word of mouth is much more effective than advertising and at the same time it is the cheapest, you get your customers to do the promotion for your business and products. This will have an impact on the business at large as the number of customers will increase and the market share will increase which is one of the marketing objectives.

Low-carb diets offering a solution.
The existence of any product is as a result to offer a solution to a specific problem. People are looking to lose wait while others simply don't want to be overweight, this is a marketing gap that restaurants and manufacturers should seek to fill. Low-carb diets have immerged as a top preference for consumers and by offering them products with low-carb the business attains an effective targeting. Targeting is imperative subject in marketing, a business has to target specific markets and offer the right product and manufacturers can take leverage of this in relation to low-carb diets.

Social proof.
Restaurants offering low-car diets and showing it is a huge plus, customers are looking for diets such as these but until they see or are shown by the restraunts they offer what they are looking for they become customers and as the customers continue to increase other new customrers tend to favour these restraunts as they offer social proof (many people already trust and use their procucts). This will have an impact on the performance of the restaurant and customers are likey to increase.

Low-carb diets is an area if taken full advantage of by marketing can still see restaurants enjoy high returns due to increased customers, who are seeking benefits offered by low-carb diets.



Learn more about the LCMA

Low Carb Manufacturers Alliance • P.O. Box 903 • Northbrook, IL 60065 • (847) 287-CARB • Iris Shaffer, Executive Director